So I was driving to work this morning, listening to the Hill-Man Morning Show on WAAF as I do most days, and they were talking about MaryLou’s Coffee being investigated by the feds for discrimination. Apparently they are looking into the South Shore based coffee chain because of allegations that management only hires young attractive women to serve their coffee. Vice President, Ronnie Sandry, told the Herald that MaryLou’s hires from a pool of applicants who tend to be from the South Shore. The whole investigation started after The Equal Employment Opportunity Commission saw the catchy MaryLou’s jingle and commercial on TV, which includes pretty, young baristas prancing around singing about coffee. I’ve seen this commercial probably a million and one times, but couldn’t find it on Youtube. Unless you live under a rock, I’m sure you’ve all see it, but in case you haven’t, here are a couple of other MaryLou’s commercials I found…
….You get the gist. Anyways though, the owner of MaryLou’s, um, you know, Mary Lou herself, has said that the EEOC is on a witch hunt. And I couldn’t agree more with her. What a waste of time and money it is to investigate MaryLou’s Coffee for discrimination. I’m about to go into some shit that people might not want to hear, but no one will be able to dispute it. Regardless of if the hiring process is deliberate at ML’s, you have to admit, whatever ML’s is doing is good for the business. A sad but true fact of life is that people want to look at attractive people in their day to day life. Guys go into MaryLou’s because they like the coffee and they like what they see. Think of female meteorologists and reporters that you see on the news. Now tell me, how often is it that you see a heinous looking chick giving us the weather? It’s probably a safe bet that your answer is rarely. And I’m not talking about weather MEN (sorry Harvey Leonard!). And like Mary Lou told a reporter, there are a certain type of people that apply for certain positions when businesses are hiring. Mary Lou’s applicants probably come from the South Shore, and therefore, I’m assuming, are predominantly white. Mary Lou’s is big among the younger generation. That appeals to younger applicants. The dress code at Mary Lou’s is a cute, little, pink T-shirt. I’m sure that attire appeals to young girls, and not young men. Well, maybe appeals to young men as customers, but I doubt appeals to them as potential employees. And of course I am speaking in my opinion for the majority, not everyone. And like I said, this kind of employee is convenient because they are the “type” that are applying for the open positions. This kind of employee happens to be a good image for the business, and results show because we all know how popular MaryLou’s is.
Can there really be anything done to change the applicant pool at MaryLou’s? I don’t see how they could change something like that. Coffee shops are a good place for college kids to work. And when school is out for the summer, the state encourages businesses to hire young people for summer jobs. Why is it any different for MaryLou’s? They can’t help it that young girls are applying. As for attractiveness, well…attractiveness is a touchy subject. No one likes to hear that attractive people have the upper hand in life. Sad but true. And you know when most girls will have either an easy or difficult lesson in this, depending on their level of attractiveness? When they find themselves on the side of the road with a flat fucking tire. Because God knows that the chick who looks like Jessica Alba is going to receive help faster than the chick who looks like Charlize Theron in the movie “Monster”. As human beings, can anyone do anything to change this? Realistically, probably not. Studies I am too lazy to cite have shown that human beings are more attracted so symmetrical faces. So if your face isn’t symmetrical, then sorry, but you’re not as easy to look at. Don’t worry, I think one of my eyes is bigger than the other, you are not alone. My point is that human beings, by nature, are shallow.Can’t argue that.
A few years ago when I was going to Bridgewater State, I went on an interview for MaryLou’s. I applied because I had barista experience and there was a MaryLou’s up the street from my dorm. At the interview, the female hiring manager saw that I had all the right experience and she told me that if I wanted to work for ML’s, I would have to work at the shop down the Cape. Fuck that, too far. I declined and moved on with my stupid life. But never once during that interview did I feel judged based on looks. I will also point out that this was my sophomore year, and I was drinking a lot, and making the shittiest choices in the cafeteria. In other words, I wasn’t in my prime. I got the job, even though it was in the Cape. Or maybe that was management’s nice way of telling me to take a hike, literally. Who fucking knows. But it wasn’t a big deal and I didn’t feel judged. Young girls probably just tend to be a little more bubblier than old women who are working part time at coffee shop with no one their own age. Mary Lou’s is just a fun atmosphere with young college aged girls behind that counter, who probably aren’t taking life too seriously at the moment. It’s really not that serious. The EEOC needs to cut the shit and focus more on getting women equal pay.
*For more on this story go to: http://www.bostonherald.com/news/regional/view.bg?&articleid=1061133896&format=&page=1&listingType=Loc#articleFull
*Pictures taken off of the MaryLou’s website: http://www.marylous.com/